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pieter bos wpml expert
WHO AM I

Pieter Bos

Over 15 years of WPML Expertise

I have been working commercially with WordPress since 2006. My experience with WPML goes back to its inception in early 2009, and like Boris, I was a WPML Contractor of the first hour when the official external support system launched in 2011. Over the years, there is very little I haven’t seen, though the ever-evolving digital landscape can still offer the occasional surprise.

I have immense experience building and troubleshooting complex WordPress and WPML setups, including integrations with WooCommerce, Advanced Custom Fields (ACF), and WP All Import. I provide custom coding whenever necessary, ranging from small snippets to bespoke WordPress plugins and ACF Block Templates. I am comfortable working with any theme or page builder available on the market.

My client base is diverse and global in scale. I frequently work with large corporations to manage large-scale, multi-region deployments, as well as startups and small businesses looking to find their footing in international markets. A significant portion of my work involves partnering with agencies as a white-label WPML Specialist, providing them with reliable, recurring technical support for their own client portfolios.

Language and communication are at the heart of what I do. In addition to being a native Dutch speaker, I am fluent in English, Portuguese, Mandarin Chinese, and German, and I am currently learning Thai as my sixth language.

I pride myself on navigating complex multilingual challenges with precision and providing a high level of service to clients worldwide.


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why choose me?

It is a fair question

There is no shortage of WordPress developers, and I am certainly not the only person with a high level of WPML experience. However, my value lies in the fact that I don’t just execute tasks; I act as a technical partner who thinks through the logic of your project alongside you.

I believe that clear communication is as important as clean code. I make it a point to explain my process in as much detail as you need, ensuring you know exactly what I have done. My commitment to getting things done right the first time is why so many of my clients, from global corporations to boutique agencies, have stayed with me for years.

In a complex multilingual environment, you need more than just a coder; you need someone who understands the architectural stakes. I take pride in providing a level of service that makes my clients confident in their global presence, and I don’t consider a job finished until it meets my own high standards for quality.

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SEE MY PORTFOLIO

Want to see what I have worked on over the years? Have a look at my portfolio!

Portfolio pieter bos
Detailed close-up of a globe showcasing parts of Europe and Asia for world exploration concepts.
A woman holds a map while traveling through the scenic desert of California, USA.
A close-up shot of a compass resting on a map of India, symbolizing exploration and travel.

my areas of expertise

General

When I perform audits, I focus on identifying sub-optimal configurations that hinder growth. I provide actionable feedback and implementation in the following areas:

  • Performance: Speed optimization for global users.
  • Security: Hardening WordPress environments.
  • Multilingual SEO: Ensuring search engines correctly index all language versions.
  • Localization Strategy: Adapting content and structure for specific target markets.

Plugins

I have worked with hundreds of plugins, specializing in those that require deep WPML integration to function correctly on the frontend:

  • Advanced Custom Fields (ACF): Expertise in complex data structures and ACF Block Templates.
  • E-commerce: Seamless multilingual WooCommerce setups.
  • Data Management: Large-scale migrations from other translation plugins and synchronizations either manually or using WP All Import/Export.

Page builders & Frameworks

I am proficient in ensuring that layout builders translate perfectly without breaking the design:

  • Gutenberg / Block Editor
  • Elementor
  • WP Visual Bakery

Themes

I have extensive experience customizing and troubleshooting all major market-leading themes, as well as making bespoke themes suitable for translation (internationalization work).

  • Hello
  • Astra
  • Avada
  • Divi
  • Flatsome
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We can claim anything

But it’s better if you hear it from our clients!

★★★★★
We wanted to take advantage of internationalization to help us multiply our audience, but doing so also multiplied the complexity of our already-complex WordPress multisite network. We engaged Pieter to ready our sites for WPML, and in the process he worked to update and optimize themes, plugins, and other pieces of system architecture. We appreciated his facility with WPML and the wide range of technologies and layers of a complex WordPress site, as well as his transparency and clear documentation of updates and recommendations. After the completion of our site upgrade project, we’ve kept BHI as a trusted partner for maintenance and support.
Executive Directormajor US publishing corporation
★★★★★
Thank you for your outstanding work on my website. Your expertise in creating the new child theme, seamlessly integrating the parent theme’s settings, and rectifying the translation and template files have greatly improved its performance. Your attention to detail, inclusive approach, and ability to adapt wording according to my instructions are truly commendable. I appreciate your thorough final check and recommendations you have given me to strengthen my crowdfunding platform. I wholeheartedly recommend your services to others.
OwnerSwitzerland-based NGO targeting crowdfunding projects in Kosovo
★★★★★
Today, thanks to his help, we have built a site that serves transition reliability. If you find yourself in a position where you cannot make sense of WPML, contact Pieter.”
Marketing DirectorSingapore-based startup
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